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Marketing Automation

Get more customers, nurture and retain them all on auto-pilot. Launch campaigns with analytics and reporting. Just put in the content and start harvesting.

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Features

Lead nurturing
Campaign Building
Contact segmentation
Focus items
Email builder
Page builder
A/B testing
User activity tracking
Customer retention
Crucial campaign run
Lead generation and contact scoring
Dynamic content for personalization
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Lead generation and contact scoring

  • Lead generation is one of the most important jobs for every business. If you don’t have leads, who’d you target or persuade to buy your product.
  • Here, our lead generation and contact scoring features come into play. We can use forms, focus items, and tracking script for lead generation and assign scores on behalf of their behavior and activities on the website like page visit, read an email, open an email, etc.
  • Contact scoring helps you generate more targeting and personalized and relevant content that the customers can relate with. And 78% of U.S. consumers say that personally relevant content boosts their purchase intent.
  • Once you analyze and assign scores to the leads, you can segregate them into different segments.

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Campaign Building

  • The best thing about our platform is that it allows you to create campaigns or workflows with several decisions, conditions, and actions. And all of these are so well displayed and easily understandable that no one faces an issue while understanding the campaign, whether it is a merchant or a common user.
  • You can simply use the drag and drop feature, select and add conditions, actions, and decisions and give them a suitable name. For example, you are creating a campaign for abandoned cart recovery.
  • You can add an action of sending an email reminder to cart abandoners. Then you can add a condition like if they open the email, check if they’re eligible for a coupon code. If yes, send an email with the coupon code after a few days. The created campaign looks something like this in the tool.
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Contact Segmentation

  • Segmentation helps you divide your customers into specific groups on different criteria like age, gender, location, company size, income, etc. According to a 2017 Mailchimp survey, the open rate of segmented campaigns is 14% higher than the non-segmented ones.
  • With mautic, you can also do customer segmentation to create high converting and targeting campaigns. Mautic collects the users’ information through the automated forms and pop-ups which can be used to create campaigns that offer what exactly a user needs. By selecting the relevant field in your marketing automation software – mautic, you can easily get the segmented list of all those customers who match the selected criteria. And then you can pitch your campaigns you created for them.
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Focus Items

  • Focus Items is a cool feature that helps out merchants in many different ways. It helps them to increase their traffic on a specific page. It also helps in lead capturing and increases the number of leads.
  • Focus Items lets a merchant select what they want to focus on like Data Collection, Display a notice, or Emphasize a link.
  • If your site is going on maintenance for example, you can select the focus “Display A Notice” to display a popup that tells your website visitors about the time and other details of your site maintenance. This feature can also be used to display sign up forms or to redirect visitors to a free product trial.
  • Once you select the focus, you can select how you want to engage the visitors like on their arrival at your site, or after how many seconds you want to show the popup. And what style you want to use to engage visitors like you want to display a bar across the header, a full page window, a notification, or a popup.
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Email Builder

  • Emails are still the most preferable type of method when it comes to business. They’re used to nurture your leads, bring back the users to complete the purchase, update the readers about your newly published articles.
  • You should know that the open rate of emails in January 2020 was 41.85% with an 8.1% Click-through rate.
  • Assume if 42 out of 100 people are opening and reading your emails, how many of them would buy your product. Many of them. But this will happen if your emails and the content inside it is well-designed.
  • This is where the our email building feature comes into handy. It provides you several different email templates you can use for your campaigns.
  • With these templates, you can write dynamic content that can be changed as per the needs. This feature makes it very simple to build attractive and elegant emails. You just need to use the drag and drop feature to create emails that attract users, drive conversions.
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Page Builder

  • One of the most significant features of our platform is Page Builder. Simply put, page building lets you create landing pages for each of your offers, promotions, programs, and campaigns. You can create responsive landing pages by using the easy drag and drop interface.
  • You don’t face any technical challenges while creating your landing pages . Furthermore, you can also run A/B tests on these landing pages and add forms to capture leads. Forms play a valuable role in this platform and helps merchants to collect, organize, and analyze data and customer behavior with ease.
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Lead Nurturing

  • Do you know, approximately 96% of users visit your website without an intention to buy something? You have to nurture them to convert them into your customers. This portrays the importance of lead nurturing.
  • Lead nurturing is essential for every business. Nurturing your leads consistently turns your prospects into customers and your customers into brand advocates. Our platform does this job pretty easily and automatically.
  • By creating email campaigns, you can nurture your leads, engage them, and move them forward in your marketing funnel. Mautic works here very precisely. All you need to do is to create content that resonates with the stage a user is on. And this software will deliver that content to every single user in that particular stage.
  • If you keep the customer stage in your mind while creating the content, you’ll make it more personalized. And nothing nurtures a user better than a consistent and personalized content.
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A/B Testing

  • One of the most significant feaYou have enough time to test your marketing strategy, sales pitch, and emails, to make sure they perform well. We help you figure out the best online promotional and automated marketing strategies for your business.
  • Our platform has built-in A/B testing feature for both emails and landing pages. Use our A/B testing to assess which one out of two automated marketing campaigns is the most effective in terms of CTR or conversion rates in pages. In an A/B test, you set up two variations of the single campaign and send them to that a part of your total recipients.
  • Our platform allows you to test a number of different elements so that you can test what content is engaging your target audience. It can be an email subject line or email body or an active CTA. Take easy plus effective decisions based on detailed reporting and stats.
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User Activity Tracking

  • With our platform, you can track the user activities that help you identify the interests of the users. You can do this by simply adding a code in your Mautic CRM. Once you do this, it will help you track what product page a user is visiting, what is he purchasing, and what not.
  • This helps you get a better understanding of what type of products a customer is interested in. So you can create your campaigns according to it.
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Dynamic Content For Personalization

  • Before discussing anything on this, let me show you some stats about personalized content.
  • Emails with personalized content have 6x higher transaction rates.
  • Emails with a personalized subject line have 26% higher open rates.
  • People love to open emails that are created just for them. And we allow dynamic customization in emails, forms, and landing pages for specific customer segments or groups of leads and prospects.
  • It can be anything if you’re working on your welcome series, dynamic content, another marketing automation technique. Our effective marketing automation tool will come to your help.
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Client Retention

  • Here’s how we can give a boost to customer retention?
  • It employs triggered messaging which is a perfect way to suggest testimonials, ask for product reviews, feedback, and send referrals and rewards and incentives. This engages customers and increases the chances of retaining them.
  • Moreover, it uses post-sale customer nurturing that offers cross-sells and upsells, sends targeted and personalized messages to your customers, and monitors their behavior.
  • Every marketer wants leads and new customers and puts all of their efforts in nurturing them. But, they forget to nourish their existing customers and lose a big part of their sales. Consequently, it is a well-known fact that customer retention is actually highly valuable to your business.
  • Free marketing automation software platforms like ours liberates and enables teams to acquire, nurture, and close the sales qualified leads(SQLs).
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Crucial Campaign Run

Effective marketing automation makes it conceivable to pick up an understanding of your procedure adequacy and marketing spend. For a small business with limited resources, this can be more challenging.

  • The most useful marketing automation features are Analytics and Reporting (52%), campaign management (46%), and lead nurturing (46%). It becomes obvious that analytics and reporting resonate with so many.
  • Marketers run various email marketing campaigns that drive sales as well as prove their campaign’s success.
  • But, if you don’t have any data to measure, how would you accomplish this. An effective Marketing Automation platform includes reporting and analytics features that provide all the valuable data you need in running the marketing campaign.
  • Connect your WooCommerce store with our platform and…
    Sync your customers data over mautic
    -Track email performance
    -Increase Online Sales
    -Convert Abandoned Cart To Sales
    -Delight customers with dynamic coupons
    Use your data to stay effective and adaptable and you’ll start seeing results quickly. If a small business can determine what strategies are effective, they can double down on what works and what doesn’t. And that means they can win more sales and grow their revenue.

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